Case Study: Cutting Cost Per Lease Without Cutting Lead Volume
Cutting cost per lease without cutting lead volume works by moving budget between channels, not by pulling it out of the budget. In a modeled 312-unit case,
Cost Per Lease
Why We Hold Marketing to One Number: Cost Per Lease
Why we hold marketing to one number: cost per lease is total marketing spend divided by signed leases. It is the only figure that ties an ad budget to occupancy. Benchmarks run near $588 per lease on paid search and past $1,000 on some ILS